In recent years, the growing competitive retail world has provided new opportunities for the unique visual potential of holographic images to build brand identity and differentiate products and services. As never before, holographic images, whether photo imagery or wall paper patterns, are being employed to ensure that products stand out and attract the attention they deserve.
Additionally counterfeiting, as never before, is a growing global problem that effects virtually every market segment in some way, destroying brand reputation, eroding customer confidence, stealing corporate revenues and putting consumers at risk.
Holographic images, utilizing a wide variety of overt and/or covert optical variable devices, are the perfect choice for ensuring brand protection. Why make products hard to copy when you can make them practically impossible?
LPI is actively helping customers protect their information and identities by working on projects such as retail products, product packaging and labels, stock certificates, state driver’s licenses, tickets and pass cards.