Overview & Objectives -

Introducing the end of “No”. “Yes”, the only thing standard on the all-new Project One. This is the engaging lead in copy that draws you into this exquisite 64 page full color catalog. Project One is the new build-to-order program recently launched by TREK USA - Custom bikes made with the frame you want, in the color you want, with the components you want, on the wheels you want, down to the smallest detail and sized oh, so right. All this shipped in as little as 7 days. To strengthen this one-of-a-kind approach, LPI worked with the printer partner and TREK testing foil colors on black linen cover stock to come up with a pallet of 5 distinctive colors. Covers were produced across this spectrum and register embossed prior to perfect binding and final packaging.

The Achievement -

TREK USA has built a strong global presence through product innovation, exceptional quality and attention to detail, ongoing support of bicycling worldwide, progressive business strategies and creative marketing. The stunning Project One catalog is a fitting herald to the new innovative customer focused program that echoes back some 30 years to TREK’s roots and hand built American frames. Just as stated in the catalog - We’ll obsess over your bike. Maybe even more than you do - This same philosophy is fundamental on every LPI project.