Overview & Objectives -

KURZ Transfer Products, L.P. is an international supplier of hot stamping technology with 9 production facilities throughout Europe, the United States and the Pacific region. To create awareness of the creative options and versatility of their foil products, they concepted a series of sales sheets targeting designers, brand owners and product managers specifically.

The Sparkler sales sheet focuses on print over foil and foil over print techniques. The LPI team worked closely with Kurz designers and marketing associates to explore options and refine the design for maximum impact and manufacturing feasibility. Pre-production on press tests and file manipulations were performed to insure the final desired results. 3 metallic foils plus 1 holographic foil were used on the front and 2 metallic foils on the back. The exceptional printing utilized 4/C process plus dispersion UV techniques.

The Achievement -

LPI was delighted to partner with Kurz on this project and help them increase awareness of their fine products in the marketplace. Additionally, a real plus is always to promote products that create interest and fuel new opportunities in our own graphic specialty services industry.