Case Studies
Thomas D. Mangelsen Images of Nature Holiday Cards
Overview & Objectives -
 Thomas Mangelsen is a wildlife biologist whose
concern for the natural world led him to
photography. His award winning photography recently
earned him the honor of being named one of the 100
most important people in photography by American
Photo Magazine. Through his galleries and internet
site he offers an exquisite line of 6 holiday cards
which are printed in full color, foil stamped and
embossed and kitted in beautiful sets of 18 cards
with 18 foil lined envelopes. Also offered is custom
imprinting and fulfillment leading up to the holiday
season.
The objective here was to raise the level of overall
quality of reproduction and most importantly
streamline and manage the many program details to
ensure accuracy of communication while striving to
achieve a 0% error rate.
The Achievement -
Developing a
strong working relationship with this first time
customer was essential for success. All program
details were laid out in advance, foil and embossing
tested, and mock-ups developed to eliminate any
unknowns or concerns. Spread sheets were developed
and customized to keep track of all data, especially
the details for the over 200 imprint orders
including type, imprinting, shipping, inventory
management, tracking and invoicing.
Through the
dedication of the LPI team, success was achieved on
all levels including the 0% error rate. Accolades
from the customer have turned quickly into new
projects.
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