Case Studies
API Foil Selection Guide
Overview & Objectives -
 API is a global supplier of decorative products with
manufacturing on three continents. Their expansive
product and services lines include hot stamping
foils, cold foil technology, a holographic design
center and technical assistance and education.
Traditionally API
has produced and distributed hot stamping foil
guides largely directed to end users of their
products. Their objective here was to produce a
comprehensive definitive guide for the US market
with creative flash and a user friendly universal
appeal across the entire graphics spectrum.
Universal appeal of course leads to more potential
players, more products specified in, an expanding
awareness and knowledge base and yes, increasing
sales.
The Achievement -
The LPI team worked closely with the customer early
on to merge design ideas into
a realistic tactical plan of action. The project
encompassed 43 pages within 4 chapters and
presentation of nearly 100 different foil types with
tear out swatch samples for each. As overall
project managers the team was accountable for
directing extensive product testing, securing all
materials and managing electronic files, die
preparation, printing requirements, binding and
final fulfillment of the product. Production and QA
team members developed and utilized a scheduling and
tracking system to ensure production accuracies
across numerous pieces of equipment, which was
invaluable especially in dealing with close to 100
different foils.
API has set a new standard with their Foil Selector
Guide and is generating new broader based interest
and excitement for their products and services. LPI
was delighted to be selected to partner with them on
this high profile project.
© LPI-Letterhead Press,
Inc.
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